By using the right SEO strategies, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach the top rankings. SEO-friendly websites will rank at top, also this is important because the first search result gets more clicks than other results. While implementing the SEO strategies of your website, there are a few things to be kept in mind.
Let’s have a look at what are they,
Keyword stuffing is one of the most common SEO mistakes. What’s keyword stuffing? It is the process of adding the same keyword to your content multiple times to rank highly for that keyword. Google algorithm will penalize such activity. If you stuff keywords, it won’t be interesting for the readers to visit your site again, and your website will never rank #1 position. Google ranks the websites at the top only if it delivers great user experience and results.
Don’t over optimize the keywords. Place the keywords where it sounds natural, you just write content on your own and stuff the related keywords. If you use WordPress, download the Yoast SEO plugin which will alert you if you’ve over-optimized for your chosen keyword.
Improper content format
Posting the unformatted content on your website will not help you to reach high in search engine rankings. Formatting your content will make it easier for search engines to find it, on the other hand, it helps the users to read and share it easily.
Using headings will attract the readers and help them understand the content in the article and how it will be useful to them. Use italics, bullet points, and headings to make your content more accessible.
Avoid poor spelling and grammar or poor editing, this will create a bad impact for your website. Use the H1 tag correctly.
Google uses crawlers or bots to archive content from your site. These bots read and index the site.
One of the most common SEO mistakes is using multiple H1 tags. This will totally confuse the crawlers and make it unable to archive your content.
If you notice that there are over two instances of an H1 tag, it needs to be reformatted.
Inconsistent information with Citations
NAP (Name, Address and Phone Number) establish information consistency. Keeping your NAP consistent in all listings is very important, otherwise it will mainly affect local search results.
Here are some suggestions to keep your NAP consistent.
Make use of programs like Yext, MozLocal and Whitespark as it can help with directory cleanup and keep your future listings perfect.
Fill the details in an excel sheet that should be used for every online listing. By the way, everyone will know exactly what information to submit to websites.
Check your listings on a regular basis. Some directories pull information from others, so if there’s inconsistent information then it may appear in another.
Usage of irrelevant keywords
Without effective keyword research, your website will never catch up to the top SERP rankings. Choosing specific keywords is the way to go. As your website gets bigger you can choose more competitive keywords.
Not Using Google Analytics to the Fullest
Google Analytics is a powerful tool if used correctly.
When you set up your Google Analytics, you will get to knowmany information like including user/session count, pages visited, session duration and traffic sources. It’s easy to get this information.
Goals- You can set up 5 types of Goals to measure how your site fulfills your target objectives. A completed Goal becomes a conversion and this action indicates the website success.
Conversion Funnel- Setting up a conversion funnel will help you see the path the potential customers take on your website. It will pinpoint low conversion flow.
These are the 5 SEO mistakes to avoid in your website.